{"title":"AWAKE Son Mài","description":"\u003cp\u003eAWAKE is an independent French brand that wants to highlight the beauty of the world. Seeking to create a timepiece shaped by human hands and inspired by genuine emotion, AWAKE has introduced the ancient art of Vietnamese lacquer to watchmaking, blending tradition with modern horology. Thus was born the Son Mài collection, showcasing dials meticulously hand-crafted with sanded lacquer and enhanced by a métiers d'art technique that involves the application of a silver leaf gilding for\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003emesmerizing\u003c\/span\u003e, textured effects (or the ancient Japanese art of Raden on some models). The Son Mài redefines watch luminescence, lighting its hour markers and hands from below for a striking, backlit effect. Each timepiece in the collection boasts a 39mm case, houses a Swiss-made Joux-Perret G101 automatic movement, and offers 50 m of water resistance.\u003c\/p\u003e","products":[{"product_id":"son-mai-silver-leaf-ultra-violet","title":"AWAKE Son Mài - Silver Leaf « Ultra Violet »","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003eProvocative and captivating, this complex purple plays with light to accentuate its mystery. The vignette gradient obscures its edges, reinforcing its intensity and spiritual aura. Modern and assertive by day, it becomes intriguing and almost mystical in the dark. A bold watch, designed as a true style statement.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363935830237,"sku":"SMUV25AW","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/01AWAKESonMai-UltraViolet-NEW.jpg?v=1770268612"},{"product_id":"son-mai-silver-leaf-moonlight-blue","title":"AWAKE Son Mài - Silver Leaf « Moonlight Blue »","description":"\u003cp\u003eInspired by moonlight and the “blue hours”, this dial blends several blue pigments for a unique intensity. From airy light blue to mysterious midnight blue, it exudes a soothing energy and an almost meditative calm. Discreet yet rich in nuances, it embodies sobriety and elegance, while evoking the poetic transition between day and night.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363936485597,"sku":"SMMB25AW","price":2800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/AWAKESonMai-MoonlightBlueFace.jpg?v=1770268693"},{"product_id":"son-mai-frosted-leaf-green","title":"AWAKE Son Mài - Fragments - Green","description":"\u003cp class=\"p1\"\u003eSoothing and organic, green evokes the serenity of forests, light filtering through foliage, the murmur of nature in motion. The mother-of-pearl fragments, worked in a gradient, diffuse reflections of an almost meditative softness. An ode to slowness and harmony.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363937173725,"sku":"SMFG25AW","price":3200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/Awake_Fragments_Green_Face.jpg?v=1770268889"},{"product_id":"son-mai-frosted-leaf-blue","title":"AWAKE Son Mài - Fragments - Blue","description":"\u003cp class=\"p1\"\u003eInspired by the depths of the sea, the blue of this dial encapsulates the silent poetry of the ocean. Under the light, the iridescent fragments seem to come to life: blues turn silvery, grays take on azure hues. A living, changing dial that captures the fluid essence of time.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363937370333,"sku":"SMFB25AW","price":3200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/Awake_sonmai_fragments_blue_packshot.jpg?v=1770268915"},{"product_id":"son-mai-fragments-pink","title":"AWAKE Son Mài - Fragments - Pink","description":"\u003cp class=\"p1\"\u003eThe most enigmatic of the three Fragments. Its pink and pearly shades embody the dialogue between matter and emotion, the visible and the invisible. From some angles, it evokes the softness of twilight; from others, the stellar reflections of the cosmos. A dial of light and mystery.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363937861853,"sku":"SMFP25AW","price":3200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/Awake_sonmai_fragments_pink_packshot.jpg?v=1770268860"},{"product_id":"awake-son-mai-the-deadly-watch","title":"AWAKE Son Mài - « The Deadly Watch »","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Deadly Watch pays tribute, through Métiers d'Art, to Quentin Tarantino's graphic and aesthetic masterpiece, released in 2003: KILL BILL. A limited edition full of details, perfectly in tune with our creative and unbridled spirit, revisiting this masterpiece of the Seventh Art.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363938615517,"sku":"SMTDW25AW","price":2300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/FrontView-DeadlyWatch_2.png?v=1781844980"},{"product_id":"awake-son-mai-frosted-leaf-royal-red","title":"AWAKE Son Mài – Frosted Leaf - Royal Red","description":"\u003cp\u003eAWAKE enriches its Frosted Leaf collection with a \u003cstrong\u003enew limited edition of 100 pieces:\u003c\/strong\u003e\u003cbr\u003eRoyal Red. A singular creation, born from the dialogue between two universal colors -\u003cbr\u003ered and gold - whose union has transcended civilizations, the arts, and time.\u003c\/p\u003e\n\u003cp\u003eInspired by Asian ritual objects and crafted through the ancestral gestures of Vietnamese\u003cbr\u003eSơn Mài lacquerware, Royal Red unveils a new expression of the Frosted Leaf technique.\u003cbr\u003eRed - a timeless symbol of life, energy, and passion - encounters the delicate glow of\u003cbr\u003esilver leaf infused with copper-toned pigments, evoking wisdom, transmission, and the\u003cbr\u003emastery of time.\u003c\/p\u003e\n\u003cp\u003eMore than a mere aesthetic variation, Royal Red embodies AWAKE’s vision: to preserve,\u003cbr\u003emodernize, and pass on exceptional craftsmanship, embedding it within contemporary,\u003cbr\u003ethoughtful, and conscious watchmaking.\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47363938877661,"sku":"SMFLRR25AW","price":3100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/AWAKESonMai-FrostedLeaf_RoyalRed_Front1_88def935-6241-48e7-9634-0b62111884cb.jpg?v=1770270854"},{"product_id":"awake-son-mai-silver-leaf-lava-limited-edition-n-27-50","title":"AWAKE Son Mài - Silver Leaf LAVA - Limited Edition N°27\/50","description":"\u003cp\u003e\u003cspan\u003eThis intense, powerful, and vibrant red dial offers warm reflections that awaken strong and dynamic emotions. A symbol of strength, energy, and passion, this vibrant red stimulates enthusiasm and will never go unnoticed.\u003c\/span\u003e\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47497625698525,"sku":"SMLA24AW","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/3AwakeSonMaiLAVAweb_26bd4a55-5cbc-4d2e-8933-25df32615bd3.jpg?v=1771984859"},{"product_id":"awake-son-mai-silver-leaf-atlantis-blue","title":"AWAKE Son Mài - Silver Leaf « Atlantis Blue »","description":"\u003cp\u003e\u003cstrong\u003eLimited Edition of 100 Pieces\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInspired by the enduring mystery of the lost city of Atlantis, the AWAKE Atlantis Blue is a striking addition to the brand’s celebrated Sơn Mài – Silver Leaf collection. Limited to just 100 pieces worldwide, this watch showcases the extraordinary artistry of traditional Vietnamese lacquer work combined with contemporary Swiss watchmaking.\u003c\/p\u003e\n\u003cp\u003eThe dial draws the eye into a deep oceanic gradient, transitioning from luminous blue tones into darker depths. Each one is entirely handcrafted, layering Vietnamese lacquer, pure silver leaf, and natural pigments to create a rich vignette effect reminiscent of classic watch dials from the 1970s and 1980s.\u003c\/p\u003e\n\u003cp\u003eThe result is a dial with remarkable depth and texture, capturing the interplay between light and shadow — an evocative tribute to the myth of Atlantis and the unexplored worlds beneath the ocean.\u003c\/p\u003e\n\u003cp\u003eHandcrafted Artistic Dial\u003c\/p\u003e\n\u003cp\u003eEach Atlantis Blue dial is produced by master lacquerers in Hanoi using the traditional Sơn Mài lacquer technique. Through meticulous layering of lacquer, pigments, and silver leaf, artisans create a smoky gradient that draws light toward the centre of the dial.\u003c\/p\u003e\n\u003cp\u003eThis delicate process requires over ten hours of craftsmanship per dial, ensuring that every piece possesses subtle variations and a unique visual character.\u003c\/p\u003e\n\u003cp\u003eA Distinctive Luminous Signature\u003c\/p\u003e\n\u003cp\u003eAWAKE’s exclusive luminous design enhances the dial’s depth while maintaining a refined appearance in daylight. The indices and hands are built on a thin Super-LumiNova® BGW9 base, topped with polished, faceted steel elements.\u003c\/p\u003e\n\u003cp\u003eIn low light, the dial transforms dramatically, revealing a subtle backlit glow that highlights the layered textures beneath.\u003c\/p\u003e\n\u003cp\u003eSwiss Movement by La Joux-Perret\u003c\/p\u003e\n\u003cp\u003ePowering the Atlantis Blue is the La Joux-Perret G101 automatic movement, known for its reliability and impressive 68-hour power reserve.\u003c\/p\u003e\n\u003cp\u003eVisible through the sapphire caseback, the movement is complemented by a custom tungsten oscillating rotor, featuring a combination of sandblasted, polished, and micro-blasted finishes.\u003c\/p\u003e\n\u003cp\u003eHandcrafted French Strap\u003c\/p\u003e\n\u003cp\u003eThe watch is paired with a rich “Peacock” blue suede calfskin strap, handmade in Franche-Comté, France, the historic heart of French watchmaking. Produced through more than 60 meticulous steps, the strap features tone-on-tone stitching and a rubberised calf lining for enhanced comfort and durability.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003eLimited Edition: 100 pieces worldwide\u003c\/p\u003e\n\u003cp\u003eHandcrafted Sơn Mài Dial: Vietnamese lacquer, silver leaf, and natural pigments\u003c\/p\u003e\n\u003cp\u003eExclusive Luminous Signature: Super-LumiNova® BGW9 construction\u003c\/p\u003e\n\u003cp\u003eSwiss Automatic Movement: La Joux-Perret G101 with 68-hour power reserve\u003c\/p\u003e\n\u003cp\u003eCustom Tungsten Rotor: Visible through sapphire caseback\u003c\/p\u003e\n\u003cp\u003eHandmade Suede Strap: Crafted in Franche-Comté, France\u003c\/p\u003e\n\u003cp\u003eTechnical Specifications\u003c\/p\u003e\n\u003cp\u003eReference: Sơn Mài – Silver Leaf “Atlantis Blue”\u003cbr\u003eCase Material: Recycled 316L stainless steel\u003cbr\u003eDiameter: 39 mm\u003cbr\u003eLug-to-Lug: 45.6 mm\u003cbr\u003eThickness: 11.8 mm (10.9 mm without crystal)\u003cbr\u003eLug Width: 20 mm\u003cbr\u003eCrystal: Sapphire with anti-reflective coating\u003cbr\u003eCaseback: Sapphire exhibition\u003cbr\u003eWater Resistance: 5 ATM \/ 50m\u003cbr\u003eMovement: La Joux-Perret G101 automatic\u003cbr\u003ePower Reserve: 68 hours\u003cbr\u003eStrap: Blue suede calfskin with rubberised lining\u003cbr\u003eWarranty: 3 years\u003c\/p\u003e","brand":"AWAKE","offers":[{"title":"Default Title","offer_id":47584638337245,"sku":"SMAB26AW","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/files\/AWAKESonMai-SilverLeaf_AtlantisBlue_Soldier.png?v=1773618772"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0092\/4637\/collections\/awake-son-mai-silver-leaf-ultra-violet-collection-page-featured.webp?v=1770258259","url":"https:\/\/timetidewatches-us.myshopify.com\/collections\/awake-son-mai.oembed","provider":"Time+Tide Watches US","version":"1.0","type":"link"}